FOUNDATIONS
Identity, Motion, Digital, Print
2024
FOUNDATIONS is Artsy’s global online fair for emerging artists and tastemaking galleries. The identity of the campaign centers around typography and 3D motion design highlighting the core message of the fair: the opening of doors for art collectors to broaden their exposure to art, which can only be found at FOUNDATIONS. The campaign stretched across all of Artsy’s platforms as well as a city-wide wheatpaste and sticker campaign in New York and a billboard at Times Square.