FOUNDATIONS
Identity, Motion, Digital, Print
2024
FOUNDATIONS is Artsy’s global online fair spotlighting emerging artists and forward-thinking galleries. I developed the campaign identity using bold typography and 3D motion design to reflect the fair’s central idea: opening new doors for collectors to discover artists they won’t find anywhere else. The campaign ran across all of Artsy’s digital channels and extended into the physical world with a city-wide wheatpaste and sticker activation in New York, culminating in a Times Square billboard.