Moritz Lónyay

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MFA Thesis


Moritz is a graphic designer specializing in identity, information and print design.
 
Moritz holds an MFA in graphic design from Rhode Island School of Design.



The Artsy Edition Shop

Identity, Motion, Digital


2024
A new campaign launched in 2024 with a focus on collaborating with the biggest galleries in the world including Gagosian, Hauser & Wirth, David Zwirner, Perrotin and many more. The goal was to offer big-name art at more affordable prices by opening an online store that focuses on editioned art exclusively.  

The identity of the campaign rests on the dash glyph, which is often used in the signature of editioned art. Using motion design to show a simple transition from vertical to diagonal highlighted the formal importance of the dash while also playing with the idea of disrupting the art market. 

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