Moritz Lónyay

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MFA Thesis


Moritz is a multi-disciplinary designer specializing in visual identity, motion, and cultural branding across digital and analogue media.
 
Moritz holds an MFA in Graphic Design from Rhode Island School of Design.



Queer Art Now

Art Direction, Digital, Motion


2025As part of Artsy’s 2025 Pride Month initiative, I led the visual identity for Queer Art Now, a curated showcase of contemporary LGBTQ artists at the forefront of their practices. The challenge was to design a system that empowered queer voices without relying on predictable visual tropes, while still engaging Artsy’s broad collector base. I developed a typographic identity inspired by the refraction of light through glass—an abstract yet intentional nod to the rainbow spectrum. This concept became a metaphor for the complexity and resilience of queer expression, brought to life through expressive motion design and bold, shifting letterforms. The final system was energetic, adaptable, and grounded in visibility, centering queer artists not as outsiders, but as innovators.





Pride in Community

Art Direction, Digital, Motion, Print


2026For Artsy's 2026 Pride Month initiative, Pride in Community, I led the art direction and design of a campaign exploring community as the foundation of artistic practice. The challenge was to create a visual identity that could capture the complexity of collective belonging while translating seamlessly across digital experiences and public space.

The identity was built around a kinetic particle system inspired by data visualizations of social networks—clusters that gather, disperse, and reconnect in ever-changing formations. This living system became a metaphor for the ways artists shape and are shaped by their communities: dynamic, interdependent, and constantly evolving.

Alongside the campaign identity, I guest-curated and designed an Outfront campaign displayed across New York City, extending the project beyond Artsy's platform and into the public realm. The result was a flexible visual language that merged curation, motion, and environmental design, positioning Pride not as a singular celebration, but as an ongoing practice of visibility, connection, and collective care.







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