National Archaeological Museum of Athens
Identity, Digital, Print
2023The National Archaeological Museum of Athens is the largest archaeological museum in Greece and one of the most important museums in the world devoted to ancient Greek art. It was founded at the end of the 19th century to house and protect antiquities from all over Greece, thus displaying their historical, cultural and artistic value.
This project encompassed re-designing the museum’s identity combining its long history with a contemporary design. The color scheme was based on the colors used in classical antiquity for painting sculptures, buildings and monuments while the typeface and logo mirror the institution’s modern ethos.