Be Equal for IBM
Web, Digital, Information Design
2021
In the summer of 2021, I worked at AKQA in San Francisco on an IBM project to design the visual identity and interface for an internal social network aimed at breaking echo chambers and broadening employees’ perspectives by connecting people with diverse interests using AI. The main challenge was to create a design that felt approachable and inclusive while encouraging meaningful cross-departmental engagement within a large, traditionally formal corporate environment. I helped to develop a clean, flexible system that balances IBM’s brand standards with engaging, human-centered elements using clear typography, vibrant layouts, and subtle motion to foster connection and curiosity among users.