Shophouse for SKII
UX/UI, Digital
2023
SK-II, a leading luxury skincare brand in Japan, tasked us with redesigning the UX/UI for the launch of their Atmosphereand Genoptics product lines. The challenge was to create a digital experience that reflected SK-II’s premium positioning while clearly communicating the innovations behind each product. Alongside the redesign, I worked on photoshoot art direction to capture the brand’s refined aesthetic as well as the design of product ads tailored for key e-commerce platforms like Rakuten and TMALL. The integrated approach ensured a cohesive visual language across digital touchpoints that elevated both brand storytelling and user engagement.