moritz lónyay


GRAPHIC DESIGN I ART DIRECTION I IDENTITY

MFA in GD @ RISD
mlonyay@risd.edu

TANCHO -
SINGLE MALT WHISKY


packaging I typography I illustration
TANCHO - Single Malt Whisky is a project that aims at utilizing the long-standing tradition of whisky making on Hokkaido in Japan’s North while supporting projects focusing on the re-wilding of abandoned farmland. The red-crowned crane is the brand’s symbol due to it’s significance in Japan’s history as well as its extremely endangered status as a species. The red-crowned crane has been on the brink of extinction most of the second half of the twentieth century due to farmland expansion causing habitat loss. TANCHO aims to create a product with extremely high quality as well as environmental standards helping to ensure the survival of the red-crowned crane.